Privacy Policy

Effective date: 4th July 2023

Cellar Luxe (“us”, “we”, or “our”) operates the Cellarluxe.com website (hereinafter referred to
as the “Service”).

This page informs you of our policies regarding the collection, use and disclosure of personal data when
you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection
and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, the
terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible
from Cellarluxe.com

Definitions

  • Service
    Service is the Cellarluxe.com website operated by Cellar Luxe
  • Personal Data
    Personal Data means data about a living individual who can be identified from those data (or
    from those and other information either in our possession or likely to come into our
    possession).
  • Usage Data
    Usage Data is data collected automatically either generated by the use of the Service or from
    the Service infrastructure itself (for example, the duration of a page visit).
  • Cookies
    Cookies are small files stored on your device (computer or mobile device).
  • Data Controller
    Data Controller means the natural or legal person who (either alone or jointly or in common
    with other persons) determines the purposes for which and the manner in which any personal
    information are, or are to be, processed.
    For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.
  • Data Processors (or Service Providers)
    Data Processor (or Service Provider) means any natural or legal person who processes the data
    on behalf of the Data Controller.

    We may use the services of various Service Providers in order to process your data more
    effectively.
  • Data Subject (or User)
    Data Subject is any living individual who is using our Service and is the subject of Personal Data.

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our
Service to you.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information
that can be used to contact or identify you (“Personal Data”). Personally identifiable information may
include, but is not limited to:

  • Email address
  • Cookies and Usage Data

We may use your Personal Data to contact you with newsletters, marketing or promotional materials
and other information that may be of interest to you. You may opt out of receiving any, or all, of these
communications from us by following the unsubscribe link or the instructions provided in any email we
send.

Usage Data

We may also collect information on how the Service is accessed and used (“Usage Data”). This Usage
Data may include information such as your computer’s Internet Protocol address (e.g. IP address),
browser type, browser version, the pages of our Service that you visit, the time and date of your visit,
the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and we hold certain
information.

Cookies are files with a small amount of data which may include an anonymous unique identifier.
Cookies are sent to your browser from a website and stored on your device. Other tracking technologies
are also used such as beacons, tags and scripts to collect and track information and to improve and
analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However,
if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Service.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various
    settings.
  • Security Cookies. We use Security Cookies for security purposes.
  • Advertising Cookies. Advertising Cookies are used to serve you with advertisements that may be
    relevant to you and your interests.

Use of Data

Cellar Luxe uses the collected data for various purposes:

  • To provide and maintain our Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our Service
  • To monitor the usage of our Service
  • To detect, prevent and address technical issues
  • To provide you with news, special offers and general information about other goods, services
    and events which we offer that are similar to those that you have already purchased or inquired
    about unless you have opted not to receive such information

Legal Basis for Processing Personal Data under the General
Data Protection Regulation (GDPR)

If you are from the European Economic Area (EEA), Cellar Luxe legal basis for collecting and
using the personal information described in this Privacy Policy depends on the Personal Data we collect
and the specific context in which we collect it.

Cellar Luxe may process your Personal Data because:

  • We need to perform a contract with you
  • You have given us permission to do so
  • The processing is in our legitimate interests and it is not overridden by your rights
  • To comply with the law

Retention of Data

Cellar Luxe will retain your Personal Data only for as long as is necessary for the purposes set out
in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with
our legal obligations (for example, if we are required to retain your data to comply with applicable laws),
resolve disputes and enforce our legal agreements and policies.

Cellar Luxe will also retain Usage Data for internal analysis purposes. Usage Data is generally
retained for a shorter period of time, except when this data is used to strengthen the security or to

improve the functionality of our Service, or we are legally obligated to retain this data for longer
periods.

Transfer of Data

Your information, including Personal Data, may be transferred to – and maintained on – computers
located outside of your state, province, country or other governmental jurisdiction where the data
protection laws may differ from those of your jurisdiction.

If you are located outside United States and choose to provide information to us, please note that we
transfer the data, including Personal Data, to United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your
agreement to that transfer.

Cellar Luxe will take all the steps reasonably necessary to ensure that your data is treated
securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place
to an organization or a country unless there are adequate controls in place including the security of your
data and other personal information.

Disclosure of Data

Legal Requirements

Cellar Luxe may disclose your Personal Data in the good faith belief that such action is necessary
to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Cellar Luxe
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability

Security of Data

The security of your data is important to us but remember that no method of transmission over the
Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable
means to protect your Personal Data, we cannot guarantee its absolute security.

Our Policy on “Do Not Track” Signals under the California
Online Protection Act (CalOPPA)

We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser
to inform websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web
browser.

Your Data Protection Rights under the General Data
Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights.
Cellar Luxe aims to take reasonable steps to allow you to correct, amend, delete or limit the use
of your Personal Data.

If you wish to be informed about what Personal Data we hold about you and if you want it to be
removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

  • The right to access, update or delete the information we have on you. Whenever made
    possible, you can access, update or request deletion of your Personal Data directly within your
    account settings section. If you are unable to perform these actions yourself, please contact us
    to assist you.
  • The right of rectification. You have the right to have your information rectified if that
    information is inaccurate or incomplete.
  • The right to object. You have the right to object to our processing of your Personal Data.
  • The right of restriction. You have the right to request that we restrict the processing of your
    personal information.
  • The right to data portability. You have the right to be provided with a copy of the information
    we have on you in a structured, machine-readable and commonly used format.
  • The right to withdraw consent. You also have the right to withdraw your consent at any time
    where Cellar Luxe relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your
Personal Data. For more information, please contact your local data protection authority in the
European Economic Area (EEA).

Service Providers

We may employ third party companies and individuals to facilitate our Service (“Service Providers”),
provide the Service on our behalf, perform Service-related services or assist us in analyzing how our
Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are
obligated not to disclose or use it for any other purpose.

Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.

  • Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website
traffic. Google uses the data collected to track and monitor the use of our Service. This data is
shared with other Google services. Google may use the collected data to contextualize and
personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by
installing the Google Analytics opt-out browser add-on. The add-on prevents the Google
Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics
about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms
web page: https://policies.google.com/privacy?hl=en

Advertising

We may use third-party Service Providers to show advertisements to you to help support and maintain
our Service.

  • Google AdSense & DoubleClick Cookie

Google, as a third-party vendor, uses cookies to serve ads on our Service. Google’s use of the
DoubleClick cookie enables it and its partners to serve ads to our users based on their visit to
our Service or other websites on the Internet.

You may opt out of the use of the DoubleClick Cookie for interest-based advertising by visiting
the Google Ads Settings web page: http://www.google.com/ads/preferences/

Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click a third-party link,
you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of
every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of
any third-party sites or services.

Children’s Privacy

Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you
are a parent or guardian and you are aware that your Child has provided us with Personal Data, please
contact us. If we become aware that we have collected Personal Data from children without verification
of parental consent, we take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the
new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming
effective and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy
are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us: sophia@cellarluxe.com